Engagement Rate Calculator
Engagement rate is the single best signal of whether a creator's audience actually cares — it matters far more than follower count. Enter any public Instagram handle and we'll pull recent posts to calculate the engagement rate and compare it to healthy benchmarks for that tier.
Engagement rate = (average likes + comments) ÷ followers × 100.
Frequently asked questions
What is a good engagement rate on Instagram?+
It depends on size. Nano creators (under 10K) often see 5%+, micro creators (10K–100K) 3–4%, and larger accounts (100K+) 1.5–2.5%. Smaller, niche audiences usually engage more.
How do you calculate engagement rate?+
Add the average likes and comments on recent posts, divide by the follower count, and multiply by 100. For example, 2,000 interactions on 50,000 followers is a 4% engagement rate.
Why does engagement rate matter more than followers?+
A large following with low engagement often means an inactive or inflated audience. A smaller creator with high engagement usually drives better results per rupee, especially for conversions and UGC.
Run the deal, not just the math.
Discover creators, sign contracts, fund escrow in ₹, and release milestone payments — in one workflow.